2026-03-09T06:25:02Z https://kanazawa-u.repo.nii.ac.jp/oai

oai:kanazawa-u.repo.nii.ac.jp:00014060 2024-06-20T07:05:46Z 1132:1133:1134

Patient Loyalty to Healthcare Organizations: Relationship Marketing and Satisfaction Astuti, Herni Justiana Nagase, Keisuke This study examined a model of patient loyalty from the perspectives of relationship marketing and patient satisfaction. Data were analyzed in two separate but sequentially related stages using structural equation modeling with partial least squares. Patient satisfaction directly affected loyalty, but it did not mediate the relationship between relationship marketing and loyalty. Although healthcare providers can increase patient satisfaction by demonstrating trustworthiness and commitment and by the use of good communication skills, these factors do not have a significant effect on loyalty despite their overall positive impact. The Institute for Business and Finace Research 2014-05-01 2017-10-03 eng journal article AM http://hdl.handle.net/2297/44619 https://kanazawa-u.repo.nii.ac.jp/records/14060 http://www.theibfr.com/ijmmr.htm 1933-3153 International Journal of Management and Marketing Research 7 2 39 56 https://kanazawa-u.repo.nii.ac.jp/record/14060/files/HO-PR-ASTUTI-H-J-39.pdf application/pdf 439.0 kB 2017-10-03