@article{oai:kanazawa-u.repo.nii.ac.jp:00050430,
 author = {Yeji, Yoo},
 journal = {JCCRS, JOURNAL OF THE INTERNATIONAL CENTER FOR CULTURAL RESOURCE STUDIES},
 month = {},
 note = {This paper aims to analyze discourse-making mechanisms surrounding the coal-fired power development plan in Thailand. In recent years climate change has become a global issue. Nevertheless, many countries still have contradictory energy policies or programs to expand fossil fuels while promoting renewable energy at the same time. Thailand, aiming to be a power hub for the Association of Southeast Asian Nations (ASEAN), is not an exception. In the “Power Development Plan 2015-2036”, Thailand announced a contradictory plan including ‘encouraging renewable power generation’ and ‘increasing coal power generation by clean coal technology’. In order to critically analyze their contradictory plan, this paper examines two types of energy discourses (re)produced by the Electricity Generating Authority of Thailand (EGAT): those that maintain and promote their own forms of hegemony, and those that hide the unjust and unsustainable policies and programs. In terms of the first type of discourse, this paper focuses on EGAT’s representation of the importance of energy development in general. Regarding the second type of discourse, such as the greenwash of coal, this paper examines how rhetorical narratives have been created surrounding the previously controversial Mae Moh Lignite power plant in Lampang province, and the currently controversial coal-fired power expansion plan in Krabi province. By utilizing a discourse analysis and documentary research, this paper analyzes the meanings and narratives provided on EGAT’s official website and Social Network Services (SNS), especially focusing on the corporate advertisement of EGAT. Thus, this paper argues that the power development sector in Thailand, represented by EGAT, has focused more on producing rhetorical narratives than on putting efforts into low-carbon energy transition, in the context of the ‘transnational energy development’ paradigm shift.},
 pages = {95--107},
 title = {Greenwash of the power sector? Discourse production in the Thai power sector’s advertising},
 volume = {4},
 year = {2018}
}