{"created":"2023-07-27T06:54:53.777478+00:00","id":50463,"links":{},"metadata":{"_buckets":{"deposit":"3432c9cd-80ca-4cd0-a958-8a8ddbc4c878"},"_deposit":{"created_by":18,"id":"50463","owners":[18],"pid":{"revision_id":0,"type":"depid","value":"50463"},"status":"published"},"_oai":{"id":"oai:kanazawa-u.repo.nii.ac.jp:00050463","sets":["2812:2813:2815"]},"author_link":["70133","91324"],"item_9_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-05-05","bibliographicIssueDateType":"Issued"},"bibliographicPageStart":"6p.","bibliographicVolumeNumber":"2016-04-01 - 2019-03-31","bibliographic_titles":[{"bibliographic_title":"平成30(2018)年度 科学研究費補助金 基盤研究(C) 研究成果報告書"},{"bibliographic_title":"2018 Fiscal Year Final Research Report","bibliographic_titleLang":"en"}]}]},"item_9_creator_33":{"attribute_name":"著者別表示","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{}],"nameIdentifiers":[{},{}]}]},"item_9_description_21":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"えびせんべいの里、東京かねふく、東芝、コマツ、関西電力、三菱重工業、日清製粉、LIXIL、ヤマト醤油味噌、ヨコオデイリーフーズの体験型PR施設を実地調査した。訪問したのは企業ミュージアム、公開型工場、緑地公園である。\n成果として経験価値と心理的差別化の観点から施設の意義を明らかにした。そこでは教育と娯楽の融合、エデュテインメントが来場者、特に子どもに大きな心理的インパクトを及ぼしている。そしてトリップアドバイザーを精査することで、これらの施設がコーポレートブランドへの言及がある好意的な口コミを刺激・促進していることを検証した。また前述の訪問企業で行われている食育と環境対策の意義も明らかにした。","subitem_description_type":"Abstract"},{"subitem_description":"Field trips and the study by observation are made to the PR facilities such as the corporate museum, the factory open to the public and the park with green land of the Ebi Senbei No Sato, Tokyo Kanefuku,Toshiba,Komatsu,KEPCO,Mitsubishi Heavy Industries, Nisshin Seifun,LIXIL, Yamato Soysauce & Miso, and Yokoo Daily Foods.\nThis study revealed the significance of such facilities making reference to the concept of experiential value and psychological differentiation. The study confirmed that they actuated and promoted favorable word-of-mouth advertising touching on their corporate brands through checking the Trip Advisor. Fusing education and entertainment which is, as it were edutainment, has strong psychological effects on the attendants, especially on children there. Also, the memoir of the study described the state of food education and the environmental management executed by some of the corporations stated above.","subitem_description_type":"Abstract"}]},"item_9_description_22":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"研究課題/領域番号:16K03858, 研究期間(年度):2016-04-01 - 2019-03-31","subitem_description_type":"Other"},{"subitem_description":"出典:研究課題「経験価値ブランディングと口コミ形成による脱コモディティ化戦略に関する実証研究」課題番号16K03858\n(KAKEN:科学研究費助成事業データベース(国立情報学研究所)) \n(https://kaken.nii.ac.jp/report/KAKENHI-PROJECT-16K03858/16K03858seika/)を加工して作成","subitem_description_type":"Other"}]},"item_9_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24517/00056772","subitem_identifier_reg_type":"JaLC"}]},"item_9_publisher_17":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"金沢大学人間社会研究域経済学経営学系"}]},"item_9_relation_28":{"attribute_name":"関連URI","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"https://kaken.nii.ac.jp/search/?qm=60242707"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"https://kaken.nii.ac.jp/search/?qm=60242707","subitem_relation_type_select":"URI"}},{"subitem_relation_name":[{"subitem_relation_name_text":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-16K03858/"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-16K03858/","subitem_relation_type_select":"URI"}},{"subitem_relation_name":[{"subitem_relation_name_text":"https://kaken.nii.ac.jp/report/KAKENHI-PROJECT-16K03858/16K03858seika/"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"https://kaken.nii.ac.jp/report/KAKENHI-PROJECT-16K03858/16K03858seika/","subitem_relation_type_select":"URI"}}]},"item_9_version_type_25":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_ab4af688f83e57aa","subitem_version_type":"AM"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-05-18"}],"displaytype":"detail","filename":"EC-PR-SHIRAISHI-H-kaken 2019-6p.pdf","filesize":[{"value":"97.0 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"EC-PR-SHIRAISHI-H-kaken 2019-6p.pdf","url":"https://kanazawa-u.repo.nii.ac.jp/record/50463/files/EC-PR-SHIRAISHI-H-kaken 2019-6p.pdf"},"version_id":"339b6dd6-266d-4da6-a4d2-ba1f71085cdb"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"research report","resourceuri":"http://purl.org/coar/resource_type/c_18ws"}]},"item_title":"経験価値ブランディングと口コミ形成による脱コモディティ化戦略に関する実証研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"経験価値ブランディングと口コミ形成による脱コモディティ化戦略に関する実証研究"},{"subitem_title":"The positive study on the decommoditization strategy through branding by experience and word-of-mouth advertising","subitem_title_language":"en"}]},"item_type_id":"9","owner":"18","path":["2815"],"pubdate":{"attribute_name":"公開日","attribute_value":"2020-05-18"},"publish_date":"2020-05-18","publish_status":"0","recid":"50463","relation_version_is_last":true,"title":["経験価値ブランディングと口コミ形成による脱コモディティ化戦略に関する実証研究"],"weko_creator_id":"18","weko_shared_id":-1},"updated":"2023-07-27T13:31:25.387303+00:00"}