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Patient Loyalty to Healthcare Organizations: Relationship Marketing and Satisfaction
http://hdl.handle.net/2297/44619
http://hdl.handle.net/2297/44619b7f9e6f0-22eb-4ca9-988b-3bdcb1cff585
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
HO-PR-ASTUTI-H-J-39.pdf (439.0 kB)
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| Item type | 学術雑誌論文 / Journal Article(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2017-10-03 | |||||
| タイトル | ||||||
| タイトル | Patient Loyalty to Healthcare Organizations: Relationship Marketing and Satisfaction | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | journal article | |||||
| 著者 |
Astuti, Herni Justiana
× Astuti, Herni Justiana× Nagase, Keisuke |
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| 書誌情報 |
International Journal of Management and Marketing Research 巻 7, 号 2, p. 39-56, 発行日 2014-05-01 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 1933-3153 | |||||
| 出版者 | ||||||
| 出版者 | The Institute for Business and Finace Research | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This study examined a model of patient loyalty from the perspectives of relationship marketing and patient satisfaction. Data were analyzed in two separate but sequentially related stages using structural equation modeling with partial least squares. Patient satisfaction directly affected loyalty, but it did not mediate the relationship between relationship marketing and loyalty. Although healthcare providers can increase patient satisfaction by demonstrating trustworthiness and commitment and by the use of good communication skills, these factors do not have a significant effect on loyalty despite their overall positive impact. | |||||
| 著者版フラグ | ||||||
| 出版タイプ | AM | |||||
| 出版タイプResource | http://purl.org/coar/version/c_ab4af688f83e57aa | |||||
| 関連URI | ||||||
| 識別子タイプ | URI | |||||
| 関連識別子 | http://www.theibfr.com/ijmmr.htm | |||||
