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Measuring the Response to Housing Energy Labels in Japan by Using an Eye-Tracking Experiment.
https://doi.org/10.24517/00067813
https://doi.org/10.24517/00067813cfb8eabe-60e0-4961-ac1b-7179b2ebf34a
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
EC-PR-FUJISAWA-M-E2203-23p.pdf (684.5 kB)
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| Item type | 報告書 / Research Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-11-04 | |||||
| タイトル | ||||||
| タイトル | Measuring the Response to Housing Energy Labels in Japan by Using an Eye-Tracking Experiment. | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_18ws | |||||
| 資源タイプ | research report | |||||
| ID登録 | ||||||
| ID登録 | 10.24517/00067813 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
Fujisawa, Mieko
× Fujisawa, Mieko× Takemura, Kazuhisa× Funaki, Yukihiko |
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| 提供者所属 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 金沢大学人間社会研究域経済学経営学系 | |||||
| 書誌情報 |
WINPEC Working Paper Series 巻 No.E2203, p. 1-23, 発行日 2022-08 |
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| 出版者 | ||||||
| 出版者 | 早稲田大学 現代政治経済研究所 Waseda Institute of Political Economy | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This study focuses on energy labels, which are set to be displayed mandatorily in Japanese real estate advertisements soon. In this study, we conducted eye-tracking experiments to identify effective design elements for energy labels. The novelty of this study lies in the fact that we not only collected data on reaction times and areas of interest (AOIs) using eye tracking, but also conducted a panel analysis controlling for individual effects by adding data from a questionnaire survey conducted after the experiment. Our findings verified that the display of energy labels in real estate advertisements is likely to lead to improved consumer understanding of energy conservation standards as learning effects. This suggests rehearsal effects that invited availability heuristics by appearing repeatedly. Moreover, the results of the panel analysis suggest that design of energy labels are important on reaction time and number of round trips between the AOIs. We compared the two label designs in the experiment, the information in the European Union energy label was difficult to read and judge intuitively, and can conclude the rating scale label was more suitable for advertising and readers in Japan. As energy labels help with increased consumer awareness regarding energy standards of dwellings and energy saving, an early start to labeling is recommended. |
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| 権利 | ||||||
| 権利情報 | Copyright © 2022 authors | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 関連URI | ||||||
| 関連タイプ | isIdenticalTo | |||||
| 識別子タイプ | URI | |||||
| 関連識別子 | https://www.waseda.jp/fpse/winpec/assets/uploads/2022/08/E2203.pdf | |||||
| 関連名称 | https://www.waseda.jp/fpse/winpec/assets/uploads/2022/08/E2203.pdf | |||||
| 関連URI | ||||||
| 関連タイプ | isIdenticalTo | |||||
| 識別子タイプ | URI | |||||
| 関連識別子 | https://www.waseda.jp/fpse/winpec/public/working-paper/ | |||||
| 関連名称 | https://www.waseda.jp/fpse/winpec/public/working-paper/ | |||||
